About me

Born in 1979 in Spain, Natalia Potente graduated with degrees in Industrial Design and Jewelry design from IED Istituto Europeo di Design, Milan (2003) and Le Arti Orafe, Florence (2000).

She developed her Product Design Thesis, with a project nominated for the ”Compasso d´oro giovanne” award in 2004.

Winner of several design awards including the “Kailis Australian Pearls” and “Un gioiello per la pace” for Unesco and Unicef.

Natalia has extensive experience in product, jewelry and watch design for renowned brands such as WEMPE, CARL F. BUCHERER, TCHIBO, HAMILTON and FABERGÉ. Her work has been published in several magazines including Vogue, Gold & Time, Chronos and Neue Züricher Zeitung.

With a broad career spanning multiple European countries, including Spain, Italy, Switzerland and Germany, Natalia is fluent in four languages.

In 2015 Natalia moved to Silicon Valley where she works as a freelance designer. Here she founded the ”Lottilú Creativity Lab” promoting creativity with courses dedicated to children and families.